My favourite South African rock band, The Parlotones, are on tour again and, happily for me, will be playing in Karlsruhe in the spring. I went to their Stuttgart show and it was fabulous. In South Africa, The Parlotones usually play in football stadiums to crowds of 40,000, but because they are a little less well-known in Europe and the USA they tend to play in clubs where the audiences seldom veer over 300. This means fans like me can get up close and personal with the band.
It dawned on me from observing them closely that there are five things The Parlotones do incredibly well that writers can learn from.
1. They have great sound. They write and play big anthemic sing-along tunes. It’s bounce on the balls of your feet and punch the air music, rather than flick on your cigarette lighter and sway music. Best of all, their live sound is identical to their recorded sound. If you’ve learnt to love certain songs by listening to a CD over and over again, it’s gratifying when you splash out the money to hear that band live, that they sound good.
Lesson for writers: Know your craft and use it to the very, very best of your ability.
2. They write great lyrics. You wouldn’t identify the Parlotones as South African on first listen as they have a big rocky sound similar to Radiohead and Coldplay. They don’t use any South African slang or any other South African languages (of which we have many) in their lyrics. However, when you have time to listen, you find that their preoccupations are deeply South African: a bleeding city, people escaping from reality through ‘happy pills’ and partying, a ‘messiah from the Transkei, born to inspire’, living on ‘the brighter side of hell’. It’s not obvious, but it’s there.
Lesson for writers: be authentic. Write about your preoccupations and your passions.
3. They give a great show. The Parlotones crossed my radar for the first time when they played the concert at Soccer City that opened the 2010 World Cup. They only played one song – the utterly fabulous Push Me to the Floor – but they were gripping. Lead singer Kahn Morbee’s glam-rock styling, combined with his powerful, melancholy voice, and the band’s big, stadium-filling sound makes for an entrancing show. Live, they are ten times better.
Lesson for writers: Don’t be mediocre. Be fabulous. Be extreme. Push your creativity to its limits.
4. They turn up later, wearing smiles. After the show, the band members clustered around their merchandise stand, posing for photographs with fans, signing autographs and chatting. They were relaxed and friendly, if a bit sweaty. This wasn’t just a once-off for Stuttgart: Germany’s Top Husband had seen them in Seattle a few weeks before where they did just the same.
Lesson for writers: Be professional. Reward your audience by turning up in person and not being a creep.
5. Doing the other stuff. The Parlotones are on Facebook, Twitter, MySpace and YouTube. They have released a red wine called ‘Giant Mistake’ and a white wine called ‘Push Me to the Floor’. They have embraced the work of publicity. Their Wikipedia page quotes Kahn as saying, ‘We’ve always had the attitude to just do anything, because everything counts. We’ve done it all; from having kids throwing water bombs at us, to waxing each other’s legs on national television and eating tripe in Soweto. And it really does all count; soon the whole country knows who you are. (Well not ‘soon’, rather ‘eventually.’)’.
Lesson for writers: Maximise your brand. Do the social networking. Embrace your tribe. Be open to opportunities.
Here are our heroes giving Johannesburg a dose of ‘Should We Fight Back?’, a song inspired by the struggle against apartheid and Nelson Mandela’s long walk to freedom: